Nearly 3/4 of TVs Sold in Germany Last Year Were UHD Sets, Says Gfu

TV sales in Germany for 2020 increased 15.2% from a year earlier to 4.4 billion euros ($5.35 billion), with unit sales rising 11.3% to 7.4 million sets, reported gfu Thursday. The average selling price jumped 4.5% to 598 euros ($727) after several years of price declines, it said. Demand for bigger screens and higher resolution helped drive the ASP increase, said gfu, estimating sets larger than 55 inches were two-thirds of the sets sold last year. More than seven of 10 sets (73%) sold in 2020 were Ultra HD-compatible, compared with 65% with that capability in 2019, it said. The lessons of 2020 showed the industry that “falling prices in the TV market are not a law of nature,” said gfu Managing Director Sara Warneke. “It remains to be seen whether this will be a trend reversal towards stable or even rising prices in the TV market” that persists, or if 2020 was an anomaly “entirely based on the special market situation” caused by the COVID-19 pandemic, she said.