Perceived High Cost, Lack of Value Inhibit Smart Home Product Buys: Parks

Some 44% of U.S. broadband households, numbering about 20.5 million, don’t intend to buy a smart home device due to perceived high prices, said Parks Associates Tuesday. Other inhibitors are lack of a clear value proposition (38%) and data and privacy concerns (35%), said the researcher. Just over 10% said they're confused about setting up or using smart home technology; over 20% said they don’t want to lose control of their home to devices.