Equifax Buying Kount AI-Based Fraud Prevention Firm for $640M

Equifax agreed to buy Kount, a supplier of artificial intelligence-based fraud prevention and digital identity solutions, for $640 million. “Businesses require new ways to establish digital identity trust in real time to fight the growing problem of online fraud while reducing customer friction,” said Equifax Friday. This will expand its global “footprint” in fraud prevention and “identity trust,” it said. The transaction is expected to close this quarter.