Alphonso to Stay Independent Company After LG Buys Controlling Stake

LG Electronics is buying a majority interest in TV data and measurement specialist Alphonso, said LG Wednesday. It plans to use Alphonso software and services within its “broad range” of home entertainment products, especially smart TVs. LG is making the investment through its U.S.-based Zenith technology, and Alphonso will continue to operate as an independent business under its current brand and leadership.