Holiday E-Commerce Set $188B Record, Phones Drive Growth: Adobe

With a full holiday shopping season wrap slated for Tuesday, Adobe Analytics reported the November-December period had a total online spend of $188.2 billion, up 32% over 2019, to a record. Cyber Week sales were slower compared with the overall season, with Thanksgiving-Cyber Monday growing 21% year on year, Adobe emailed Wednesday. For the first time, more than half of online spending came from smartphones Christmas Day. Average daily online revenue topped $3.1 billion during the season vs. $2.3 billion in 2019, and for the first time, every day of the two-month season exceeded $1 billion in sales. Fifty days had revenue over $2 billion, nine days passed $4 billion, and Thanksgiving Day sales exceeded $5 billion. Curbside pickup orders were up 36% overall but dropped to 26% in the seven days leading up to Christmas. Smartphones were 40% of the season’s e-commerce growth.