5.4-Inch IPhone 12 Mini 'Lost Among the Other Models,' Says CIRP

The iPhone 12 series was 76% of U.S. iPhone sales in the four weeks following the Nov. 13 release date for the series' flagship iPhone 12 and 12 Pro, reported Consumer Intelligence Research Partners Tuesday. The $699 iPhone 12 mini was the underachiever, having been “lost among the other models,” said CIRP co-founder Josh Lowitz. The mini “likely disappointed Apple with only 6% of sales,” said co-founder Mike Levin, noting the 5.4-inch model has most of the features as the other iPhone 12 models, in a smaller form. Share of the 12 mini was just above that of iPhone XR, which launched in 2018 and is now priced at $499; the one-year-old iPhone 11, now selling for $599; and the second-generation iPhone SE, launched in April at $399. Sales were fairly evenly distributed among the 12, 12 Pro and 12 Max, CIRP said. It surveyed 243 consumers November-December.