LG Seeks 2 Trademarks for OLED Care Service Program

The parent company of LG Electronics filed two trademark applications last week in South Korea and the U.S. that appear to be the likely nomenclature for an upcoming white-glove service and maintenance program in support of LG's global OLED TV franchise, Patent and Trademark Office records showed. LG plans to use the trademarks LG OLED Care and LG OLED Care Program for services that include “monitoring” TV sets, including by “remote access,” said the Dec. 23 applications. LG didn’t comment Tuesday. LG faces potential OLED TV marketing differentiation challenges in 2021 with Samsung Display’s impending introduction of hybrid quantum dot-OLED panels for large-screen premium TVs (see 2011110002). QD-OLED is expected to have some of the same advantages as LG Display’s white OLED technology, plus the additional benefits of increased brightness and wider color gamut. Non-Samsung OLED TV brands may source QD-OLED panels from Samsung Display as leverage to win more favorable commercial terms from LG Display on white OLED, Display Supply Chain Consultants speculates.