FedEx Seeks 'Larger Role' in E-Commerce, With ShopRunner Buy Complete

FedEx completed its buy of ShopRunner, an e-commerce platform that connects more than 100 brands and merchants directly with online shoppers (see 2012180022). The purchase, whose completion was announced Monday, will help FedEx “play a larger role in e-commerce,” said Chief Operating Officer Raj Subramaniam. The platform’s data-driven marketing and omnichannel capabilities help brands “acquire high-value customers and accelerate their digital innovation,” said the shipping company. Terms weren't disclosed.