Dish Says It Will Drop, Modify DVR Ads to Suit NAD Recommendations

Dish Network said it will follow a National Advertising Division recommendation and drop or modify some express and implied claims for its Hopper 3 DVR. NAD said Wednesday AT&T brought the complaint, and while Dish maintained it was comparing only cloud DVRs, many consumers likely would see the comparative claims as also encompassing hardware DVRs. Dish emailed us it "believes in the self-regulatory process and will comply with NAD’s decision," but it is "disappointed that our considerable consumer evidence was completely discounted."