CTA Twitter Campaign Urges CES Registrants to Beat Jan. 4 Price Hike

“Save $350 when you register for the all-digital #CES2021 by Jan. 3,” tweeted CTA Wednesday. “Get a front row seat to the latest innovations without ever leaving home.” The $149 CES 2021 registration fee for most attendees rises to $499 starting Jan. 4. CTA said it posted the escalated price to encourage CES attendees to register early because it needs time to qualify applicants as legitimate trade visitors. Late registrations have been an unwanted practice common to virtual trade shows and conferences during the COVID-19 pandemic, said CTA President Gary Shapiro (see 2012170058).