Hulu Subscribers Wrongly Told They Could Add ESPN+ for a Penny More a Month

Disney emailed Hulu ad-free subscribers Friday who pay $11.99 monthly for the service with an offer they couldn’t refuse -- adding ESPN+ for only a penny more a month. An apologetic “correction” email followed 24 hours later explaining that the Friday offer “was sent in error” and was meant for “eligible subscribers who have both Hulu and Disney+, and might be interested in adding ESPN+ to upgrade to The Disney Bundle.” Hulu-only subscribers “are not eligible” for the ESPN+ upgrade offer, said the correction, inviting them to "learn more" about how they could sign on for the three-service bundle directly through their Hulu accounts. We queried Disney for comment on how many Hulu subscribers got the errant offer and whether Friday’s outreach was an attempt all along to coax Hulu-only customers to upgrade to the bundle. It didn’t respond.