Virtual CES 2021 Registrations Hit 6 Figures, Says Shapiro

CES 2021 as an all-virtual event has pre-show registrations “into six figures,” CTA President Gary Shapiro told us Wednesday. A stickler for years for physical CES independent attendance audits, CTA has no methodology for measuring or verifying its such digital participation, he conceded. “The challenge that we’re facing is that we’d love to audit that, but there’s no established auditing procedures for doing who attends. We do have a reputation for honesty that’s well-deserved, and we bolstered it by having an independent audit. The numbers should be clean in terms of what we finally get.” CTA originally planned to do the virtual CES 2021 on the same Jan. 6-10 dates as the canceled physical Las Vegas show before moving it to Jan. 11-14.