Early Bookings for Next NAB Show Exceeding Expectations

The next NAB Show planned as a physical event is attracting “strong early exhibit sales,” with more than 540 companies from 31 countries contracting for 330,000 square feet of space in the Las Vegas Convention Center, said the association Thursday. COVID-19 forced the show’s rescheduling to Oct. 9-13 from its customary April dates. NAB is “on a path to building a critical event that will reunite the industry and create a much-needed forum for building momentum going into 2022,” said Chris Brown, executive vice president-conventions and business operations. Despite COVID-19's uncertainty, “the initial demand has exceeded our expectations,” said Eric Trabb, senior vice president-business development.