Sony Plans ‘Robust Participation’ in All-Digital CES 2021

Sony will mark its “landmark” 50th year as a CES exhibitor with “robust participation” in the virtual CES 2021 event, beginning with a live digital news conference at 5 p.m. EST on media day Jan. 11, said the company in a media alert Wednesday. It's one of 21 companies listed on the CES website as holding news conferences that day. Details on how to access the news conference will be released soon to registered CES media, said Sony: “Interested members of the public will also be able to watch the live press conference and all can review Sony's latest resources and materials on the company's standalone event platform, which will debut shortly.” CTA is expected to reveal more at a live virtual briefing Tuesday. The CES 2021 website Wednesday afternoon listed 806 exhibitors as taking part. CTA listed 4,400 exhibitors as participants in CES 2020.