5 Stations in Tampa-St. Petersburg Go Live With NextGenTV Signals

Hearst-owned WMOR-TV Lakeland, Florida, is the host station for five broadcasters that went live Tuesday with ATSC 3.0 signals in Tampa-St. Petersburg, the 12th-largest U.S. TV market, said Pearl TV. Consumers should understand that the NextGenTV "experience" from local stations “will be getting better and better, as more functions and features are added down the road,” said Pearl Managing Director Anne Schelle. Most broadcasters are launching 3.0 services in 1080p, and WMOR is also providing the market’s first HDR video signal. The station is transmitting Dolby Vision HDR, plus HDR10, said a Pearl spokesperson.