E-Commerce Streaming App Update Lets Retailers Add Details in Real Time

Vault Micro released updates for its CameraFi Live streaming app that allow e-commerce retailers to add real-time product information during a broadcast. They can add information such as item name, images, pricing and discounts, it said Monday. A live broadcast allows merchants to highlight items’ features and gives customers a way to ask questions and give feedback in real time, it said. Vault Micro CEO Seongil Kim said the company is working with live e-commerce platforms so nonprofessional users can start “live-streaming without difficulty.”