NRF Schedules Media Call to Discuss Holiday Weekend Sales

November 30, 2020 |Cyber Monday

National Retail Federation CEO Matthew Shay will host a media call Tuesday to analyze the results of the five-day holiday shopping period from Thanksgiving Day to Cyber Monday. NRF draws its data from Prosper Insights & Analytics, which also will participate on the call. NRF is forecasting 3.6%-5.2% year-on-year holiday sales increase for Nov.1-Dec. 31, including up to a 30% rise in online and other non-store sales (see 2011230045).