Half of Netflix Viewers Would Subscribe for Original Content Alone, Says Kagan

Netflix users who most enjoy the service’s original content grew from 35% in 2017 to 49% this year, nearly flat with 2019’s 50%, reported S&P's Kagan Friday. Some 48% of users in a survey say they would subscribe to the service even if it offered only original content. Weekly Netflix streamers were more likely to select original TV programs as the content they enjoy most (35%) vs. 23% of Netflix subscribers who watch less than once per week. Four in five users watch Netflix on a TV, either directly via an internet-connected TV or via another streaming device; a third view on a smartphone; and a quarter view on a PC.