SiriusXM/NBCUniversal Audio Streams Agreement Moves Into Podcasts

CNBC and MSNBC will continue to be simulcast on SiriusXM, the satellite radio company and NBCUniversal News Group announced Wednesday. Today Show Radio Channel also will continue on SiriusXM, they said. The agreement also has SiriusXM acting as exclusive advertising representative and ad tech platform for various NBC News, MSNBC and CNBC podcasts, they said.