Roku Pitches Platform as Election Coverage Alternative

Roku had “significant growth” in election-related news viewing, it said Wednesday. “In the not-too-distant future, the majority of voters -- and for that matter the majority of consumers -- will no longer be reachable on traditional pay TV,” said Alison Levin, vice president-global ad revenue and marketing solutions. Campaigns have adapted to the technology and trend shifts as major brands did during the 2020 election season, she said. On Election Day, an estimated 12 million viewers streamed their news on the Roku platform for free, more than half tuning directly to The Roku Channel’s live news offerings from networks. Total streaming hours of The Roku Channel’s live linear programming increased more than 500% on Election Day vs. the prior day, a record.