Monthly Streaming Viewership at Cinedigm up 238% From 2019, Says CEO

Cinedigm “dramatically expanded” its streaming business this year by establishing “a key strategic advantage in connected TV streaming” through deals with Samsung, Roku and Vizio, said CEO Chris McGurk on a fiscal Q2 investor call Monday. Cinedigm’s free, ad-supported linear and on-demand portfolio has 26 channels “launched or under contract,” up from six in the year-earlier quarter, he said. The company is on pace to beat its goal of a 30-channel portfolio a year ahead of schedule, he said. Viewership and subscription numbers “skyrocketed” during the pandemic, he said. Its streaming channels are attracting more than 15.2 million monthly viewers, up 238% from a year earlier, he said. November is expected to “easily exceed” 16 million monthly viewers, he said.