Verishop Opens App to Brands, Users for 'Social Shopping'

Verishop launched a social shopping app Monday, a mashup of social media and e-commerce. The fashion shopping app is opening to its community of brands and users, “allowing everyone to upload photos and videos, tag products in their content, share their curated collection boards, and follow people and brands that inspire them,” it said. Calling browsing “the new window shopping,” Verishop is adding user-generated content so people can share their ideas; a feature allowing users to follow brands and one another; a way to save and share public and private collections; profiles for users and brands; and “for you” and “following” feeds of shoppable content personalized using artificial intelligence. It offers “fast free shipping,” free returns and 24/7 customer care.