TiVo Introduces API-Based Metadata for Content Discovery

TiVo announced application programming interface-based metadata technology to make it easier for consumers to find relevant programming and movies. It signed a multiyear extension and expansion of an agreement with Finnish digital services company Elisa Viihde for the tech, saying Wednesday the Deep Discovery package lets TV and video service providers, CE manufacturers and media companies “better maximize the value of their catalogs and drive conversion, engagement and loyalty.” Content is tagged with metadata like moods, tones, themes, weighted keywords, age descriptors and popularity.