California Voters OK CCPA 2.0

Voters greenlit a sequel to the California Consumer Privacy Act, as expected. Opponents conceded Wednesday.

About 56% of voters supported the California Privacy Rights Act (CPRA), or Proposition 24, showed the state’s unofficial returns Tuesday. It would take effect Jan. 1, 2023.

“We are at the beginning of a journey that will profoundly shape the fabric of our society by redefining who is in control of our most personal information and putting consumers back in charge of their own data,” said Prop 24 sponsor Alastair Mactaggart. CPRA “will sweep the country and I’m grateful to Californians for setting a new higher standard for how our data is treated,” said former Democratic presidential candidate Andrew Yang, Californians for Consumer Privacy chair.

“While we came up short, millions of California voters still realized now is not the time to pass a measure riddled with serious flaws that creates a costly new privacy bureaucracy,” said No on 24 Campaign Chairperson Mary Ross and Campaign Strategist Marva Diaz. They noted that they reduced support from a July poll that showed 77% support.