Apple's $400 SE Was Nearly a Quarter of Q3 iPhone Sales, Says CIRP

Apple’s $399 iPhone SE, released in April (see 2004150049), accounted for 22% of U.S. iPhone sales in the quarter ended Sept. 26, reported Consumer Intelligence Research Partners Monday. Apple’s least expensive smartphone attracted customers with old phones looking to upgrade, it said. Combined, the iPhone 11, 11 Pro and 11 Pro Max made up 64%, with the iPhone 11 remaining the best-selling single model, CIRP said. A third of customers bought the top iPhone Pro and Pro Max models, it said. Apple stores, physical and online, had 21% of sales vs. 13% in the year-ago quarter. Mobile phone sales have been hurt this year by Q2 store closures and consumers’ concern over shopping in stores.