Amazon's Halo Service Could Help Drive Prime Membership Growth, Says CIRP

Amazon Prime memberships ticked higher in Q3 to an estimated 126 million, and Prime members were 64% of Amazon shoppers in the quarter, reported Consumer Intelligence Research Partners Thursday. The researcher attributed much of the growth, after several quarters of slowdown, to COVID-19, with customers needing to order more items while working and studying from home. CIRP sees Amazon’s measured launch of the Halo body composition and activity tracker, with an accompanying subscription, as a possible future benefit to drive Prime membership growth.