CTA Won't Say if Microsoft ‘Cloud Platform’ Contract Includes CES Keynote

CTA chose Microsoft as its “cloud platform provider” to run CES 2021 as a virtual event, said the association Monday. CES will use Microsoft Azure cloud computing, Microsoft Teams videoconferencing and the Microsoft Power apps platform to deliver “an exhibitor showcase, media events, conference programming, networking events and more,” said CTA. It picked Microsoft after a “rigorous” search for the company’s “technical expertise, global scale and experience in creating [a] compelling digital event,” it said. CTA “can’t share contract details,” emailed Jamie Kaplan, senior director-global event communications. The association issued a request for information and evaluated more than 40 “companies and technologies” before picking Microsoft, she said. As for whether the contract includes a Microsoft keynote component, “we will be sharing more information about our keynotes in the coming weeks and months,” she said. Registration opens Dec. 1 for the Jan. 11-14 event.