Pandemic Bodes Well for Large-Screen 4K TV Sales in Germany, Gfu Says

The large-screen TV business in Germany is thriving during the pandemic, gfu reported Wednesday. Vendors sold 4.6 million TV sets in the first three quarters of 2020, a 5.5% increase from a year earlier, said the IFA show producer. Revenue increased 5.5% to 2.6 billion euros ($3.05 billion). Sets with screen sizes exceeding 54 inches were 47%, and TVs with 4K or better resolution were 89%, of sales. “People spend significantly more time at home,” increasing the need for entertainment, it said. Germans also are ready to “invest in innovative technology to adapt their homes to the changed reality,” it said. “The trend towards larger and very well-equipped televisions continues.” The organization canvassed 2,000 consumers online in July and August, finding the desire for bigger screens motivated 65% to buy a new TV, while 59% wanted 4K or better resolution.