First OTA 4K Channel in US Debuts Thursday on Evoca Platform in Boise

Insight TV, billed as the first over-the-air 4K HDR broadcast channel in the U.S., launches Thursday in Boise on Evoca, the Edge Networks ATSC 3.0 platform (see 2004030006), said the startup. Insight TV, available 24/7 on the Evoca platform, will feature “original, adventure-focused programming and incredible storytelling,” said the company. “We built Evoca for the more than 50 million U.S. households in mid-sized markets like Boise -- where TV choices are limited and expensive,” said Evoca CEO Todd Achilles.