Diversity, Pace of New Content to Keep Netflix Ahead of Pack: Piper Sandler

The diversity of Netflix’s portfolio and its pace of new content give the streaming video service “an advantage over its peers" and traditional broadcast, Piper Sandler's Yung Kim wrote investors Tuesday. The streaming video leader has a “solid grip” on a category with “massive multi-year growth potential” as more content shifts online, said Kim: Despite increasing competition and unforeseen hurdles, the market will support multiple large players behind Netflix. Its viewing share among teens inched up a point to 34% in fall vs. spring despite competition from new services, the analyst said. YouTube’s share moved up to 32% from 31%, as newcomers Disney+ and Apple TV+ slipped to 6% and 1%. Cable's viewing share declined to 9% from 11%.