50-Inch Insignia Fire TV, Apple IPad Mini Among Early Amazon Price Deals

"Biggest" and "earliest" were Amazon descriptors Monday for its holiday gift guides ahead of the Prime Day shopping event Oct. 13-14. The two-day event, delayed from July, is seen as kicking off the advanced holiday shopping season in a year stamped by the COVID-19 pandemic. The e-commerce leader pushed exclusive Prime Day deals in its electronics gift guides from CE heavyweights Apple, Bose, Samsung, Sony and HP, along with its refreshed line of Echo and Fire TV products in a Monday blog post. The electronics gift guide has more than 1,000 tech products, said the company. When we clicked through on the Sonos One SL speaker Monday, we found it was the same $179 price shown on the Sonos website, with an in-stock day of Oct. 16, post-Prime Day. Sony WH-1000XM4 over-ear headphones were in stock for $348, the same price shown at Crutchfield.com. The latest iPad mini, $399 at Apple.com, was $349 on Amazon. Several homegrown products went on sale early. Amazon cut the price of an Echo Dot two-pack from $99 to $39 and lopped $100 of the Fire TV Recast DVR to $129. A 50-inch Insignia Fire TV, borne out of partnership with Best Buy for Fire TVs sold under Best Buy’s private-label brand (see 1804180002), was $100 off to $249 in a “Prime Exclusive” deal. The model 50DF710NA21 4K TV was selling for $299 at Best Buy Monday.