New App Coalition Doesn’t Speak for Small Developers: ACT

The “big brands” that formed the Coalition for App Fairness purportedly to promote fair competition in digital app stores “do not speak for the thousands of small business app developers we represent,” said ACT|The App Association President Morgan Reed. The coalition represents “a few large app companies with global brand reach,” said Reed in Friday's statement. “Years ago, as start-ups, these companies enjoyed all the advantages of the services provided by the app stores. Now that they are well-known brands or in some cases providers of stores themselves, they openly question [that] environment.” Policy-mandated changes to app stores’ business models “will force our members to change their business models -- something not all can afford to weather.” said Reed. “All app developers must be able to continue to compete.” The coalition didn’t respond to questions.