74% of Gen Z Streamers Seek ‘Lots of Choice’ in Content Offerings: Hulu

Streaming is a “self-exploration process” for Gen Z, who use content to “help define who they are and what they stand for,” reported Hulu Friday. Gen Z's “see themselves in the complexities of characters’ identities, push for cultural connectedness and seek content that deepens their niche interests,” said the streaming service. Content that grapples with “big issues facing society” resonates most, it said. They seek entertainment “that spans all corners of culture,” it said. Hulu canvassed 2,500 Gen Z's online in April, finding 74% want “lots of choice” in their content offering, it said: “They prefer to be their own ‘content curator.’” Six in 10 identify as straddling “multiple races, cultures or languages,” said Hulu.