Legacy Home Security Vendors Seen Pinched by Lower Cost DIY Security

Six in 10 U.S. broadband households feel “safe enough” with only a professionally monitored home security system vs. 55% with only self-monitored, reported Parks Associates Wednesday. Security smart home devices deliver a similar feeling of protection as a home security system for most households, creating a “serious challenge to the traditional home security industry as cost is a major barrier” to adoption, said Brad Russell. Smart home security devices are an alternative for cost-conscious consumers purchasing home security equipment, said the analyst; bundles combining an all-in-one camera and an outdoor light fixture with a camera are the most appealing. CE manufacturers entering the do-it-yourself security space are bringing expertise in product design “that improves ease-of-use and attractiveness in smart home products,” he said, putting pressure on legacy security manufacturers.