Samsung Pushing MicroLED, Q-Symphony at Virtual CEDIA Expo

Samsung highlighted its Terrace outdoor TV, its first Premiere laser-based ultra-short-throw projector, the rotating Sero and 8K TVs in a virtual CEDIA Expo media briefing Tuesday. The models, introduced at CES (see 2001060010), are targeted to residential and commercial markets, along with the multiscreen The Wall, a modular microLED design shown as a 292-inch TV wall in Las Vegas. Samsung also added 32- and 75-inch screen sizes for the Frame portfolio that's designed to showcase digital art. The 4K Premiere with Filmmaker Mode (see 2009020037) allows 130-inch projections in smaller spaces with smart TV functionality at an affordable price, said Jim Mayo, Samsung senior director-custom install (CI) channel/strategy. Mayo also promoted the Q-Symphony, which pairs audio from Q series sound bars with QLED TV speakers. The combination, developed by Samsung’s California audio lab, delivers a fuller, more immersive sound experience than a standard sound bar, he said. Mayo reviewed Samsung’s invitation-only CI Platinum program offered to the company’s top dealers and installers. Launched in February, it offers dealers more attractive margins, inclusion in regional distribution in hitting targets, individual volume incentive rebate programs, priority allocation, demonstration program enhancements and an accommodation program, he said. A charity component matches member donations to select organizations. The Platinum program has more than 500 dealers. Samsung has physical design and executive briefing centers for CI dealer and integrator use, said Mark Quiroz, vice president-marketing, display. Samsung has sites in Dallas; Washington; Irvine, California; and Ridgefield Park, New Jersey, where dealers can see products in different applications.