1/4 of Consumers Plan to Spend Less This Holiday Season, Says Redpoint

Sixty-two percent of consumers plan to shop exclusively online this year, said Redpoint Global Tuesday. Some 56% of survey respondents expect to spend the same as last year, but 27% will cut back, they say, citing high unemployment. Some 50% plan to use buy online, pick up in store capability. Shoppers’ expectations for personalization are increasing, with 49% saying they're more likely to buy from retailers that send personalized content and offers this holiday season. Irrelevant offers are a top consumer frustration. Thirty-nine percent of consumers are overwhelmed by marketing from retailers during the holidays, “so striking the right balance of personalized communication at the cadence the customer prefers is as important as what the marketing materials say,” Redpoint said. Out of stock items are a top friction point for shoppers: retailers should manage customer expectations with transparent communication, it said.