Remote Learning, Working to Push Consumer Tech to ‘Historic’ Q4 Growth: NPD
NPD expects “historic growth” for the consumer tech sector in Q4, based on “healthy gains in categories associated with learning and working from home,” said the researcher Wednesday. The 18% industry revenue growth expected in Q4 compares with 4% in 2019's Q4. Q2 revenue growth leaders in connectivity tools were laptops (up 45% from a year earlier), tablets (up 37%), monitors (up 84%), printers (up 59%) and keyboards and mice (up 62%). E-commerce was 69% of consumer tech sales vs. 48% in Q2 2019, said NPD: “That number is expected to remain above 60% moving forward.”