Samsung Leads Fragmented Streaming Platform Services Market at 14%: SA

Samsung is the leading brand of streaming platform services in use across 27 countries, in a market that exceeded 1.1 billion devices, said Strategy Analytics Wednesday. Trailing Samsung’s 14% share are Sony (12%), LG (8%), Hisense (5%), TCL (5%) and Amazon (5%), said SA. Tizen is the leading platform in TV streaming with 11% deployed devices, followed by WebOS (7%), PlayStation (7%), Roku OS (5%), Fire OS (5%), Android TV (4%) and Xbox (4%). Over-the-top TV is a “complex and evolving landscape” vs. mobile devices where two platforms dominate, said analyst David Watkins. “Frequently updated, tactical tracking of platform deployments is a valuable tool in ensuring that services are reaching their highest potential audience.” SA expects internet streaming to dominate TV and video consumption across much of the world over the next decade, said analyst David Mercer. “As traditional television and video platforms continue to decline, TV streaming represents the future of television and video.”