NAB Raises Concern on Big Tech Ad Dominance, in House Judiciary Comment
The tech industry’s dominance over the ad marketplace puts broadcast stations "at a competitive disadvantage” for ad revenue and “impedes broadcasters’ ability to effectively monetize” online content, NAB told the House Antitrust Subcommittee Wednesday. CEO Gordon Smith said, “Local stations consequently lack bargaining power when dealing with the massive digital companies that essentially have become gatekeepers for content providers.”