Consumers Warm to Connected Health Devices as Big Tech Moves In, Says Parks

A quarter of U.S. broadband households plan to buy a connected health device in the next 12 months, blogged Parks Associates Monday. Big tech brands -- including Apple with the Watch and Amazon with Halo -- will expand the market for wellness solutions at home and among healthcare providers with telehealth and independent living services, said President Elizabeth Parks. A third of consumers are interested in having wearables monitor their health, 20% are “very interested.” A majority of consumers “find virtual care solutions that incorporate data from their connected health devices appealing,” Parks said.