Pandemic Spurs Rise in SVOD, DTC Streaming, Led by 18-44 Age Group: Leichtman

Some 78% of U.S. households have a subscription VOD service from Netflix, Amazon Prime, and/or Hulu, up from 69% in 2018, reported Leichtman Research Group Friday. About 55% of U.S. households have more than one SVOD service, an increase from 43% in 2018, it said. Forty percent of adults stream an SVOD service daily. The most active streamers are ages 18-44, with 63% of daily SVOD viewing. Some 30% of respondents said their Netflix subscription is shared with others outside their household, 23% for Hulu and 20% for Amazon Prime. Fifty-five percent of adults watch video on non-TV devices daily, including mobile phones, home computers and tablets; 44% watch video on a mobile phone daily, it said. The pandemic spurred an increase in SVOD and direct-to-consumer streaming video services, said principal Bruce Leichtman.