Kaleidescape Mum on Google Plans to Launch Similarly Named Aggregator Tool

August 24, 2020 by Paul Gluckman|Intellectual Property

Kaleidescape CEO Cheena Srinivasan didn’t respond to our email queries Friday seeking comment on Google’s apparent plans to launch a streaming service aggregator tool called Kaleidoscope on its next version of Chrome, and its similarity to the brand name of the home theater company Srinivasan runs in Silicon Valley. The Google fanboy website Chrome Story broke the news of the Kaleidoscope development, complete with screen shots showing the Netflix and Amazon Prime Video logos. Google didn’t comment. Our search of Patent and Trademark Office records found 95 granted or pending applications for Kaleidoscope, none connected to Google. Srinivasan’s company landed a trademark to the Kaleidescape name in September 2004 and renewed it a decade later, PTO records show.