Google’s Emergence in Vehicle Infotainment a ‘Game-Changer,’ Says SA

Google’s entry into car infotainment as a “full-stack” platform provider is intensifying competition in the navigation market, reported Strategy Analytics Wednesday. “Once reserved only for flagship luxury models and brands, navigation has now become a common and desired feature in mainstream brands and models,” said SA. “There’s no one-size-fits-all formula,” it said. “The challenge for OEMs going forward will be on combining the different data layers in a compelling package to the consumer. It’s not an overstatement to say Google’s emergence in this space is a game-changer and wake-up call for the segment.”