Amazon Runs Prime Day-Like Hardware Sale Without the Prime Day Hype

Amazon’s unannounced hardware sale put consumer tech sites into a frenzy Tuesday as Prime Day watchers wondered what was up. Nearly every Amazon device -- Kindles, Fire tablets, Echo smart devices and the Fire TV Stick -- were discounted. Echo Dot settled into its usual $29 sale price from $49, Fire TV Stick hit $35 at 30% off and the Echo Studio reached its lowest price yet, said CNET, at $169. The Fire HD 10 tablet, took a $50 cut to $139. In a bundle offer, Amazon discounted its smart oven by $60 to $259 and gave shoppers the choice of a free Dot or an Echo Show 5 for $10. Amazon didn’t comment.