Pandemic Phone, PC Use Higher Among All Ages, Insurance Website Finds

Nearly three-quarters of U.S. consumers shopped more online during the pandemic, a healthinsurance.com survey found. The healthcare shopping website canvassed 1,600 online Aug. 6-7, finding 76% of millennials and 73% of Gen Xers used e-commerce more during lockdown. The prevalence of increased online shopping was lowest among baby boomers at 67%. The vast majority of consumers spend more time on their phones and computers. Increased tech use is higher among Gen Xers (75%) and millennials (74%) than boomers (65%). Americans 61%-39% say they need a “digital detox." The sentiment was strongest among boomers (78%), less so with millennials (51%). Gen Xers alone shunned the idea. Apple Watch is the wearable of choice among 25% of consumers, Fitbit at 23%. Consumers are evenly split between those who used telemedicine services during COVID-19 and those who didn’t. Americans by a 60% majority feel “more comfortable” about using telemedicine now than they were six months ago, and 54% plan to continue using it after the pandemic. Twenty-eight percent of consumers who binge-watch content prefer doing so on a nondescript smart TV over a Roku or Amazon Fire TV.