Smart TVs to Have Bigger Role, as ATSC 3.0, Voice Control Advance: Parks

Expansion of the footprint for ATSC 3.0, launched in South Korea in 2017, will continue “in earnest” in the near future, Parks Associates reported, noting launches on Las Vegas stations in May (see 2005260061) and elsewhere. It cited benefits including 4K HDR video support, immersive audio via Dolby Atmos and DTS-X, on-demand video, access to enriched interactive content and an updated emergency alert system. A required tuner could be a boon for smart TV makers such as Samsung, LG and Sony, which are developing 3.0-enabled sets. Data and analytics will drive personalization and search capabilities, and push notifications will play a prominent role beyond just operating system updates, it said: Smart TV’s role will evolve through COVID-19 to remain “front and center” in the U.S. connected home. Technology advances, proliferation of video apps and improved interoperability with other devices have pushed the smart TV to a more central residential role, Parks said. In Q1, 30% of TV owners said their most-used TV has a voice-enabled remote control or voice assistant -- or can be controlled by a smart speaker -- vs. 10% in the year-ago quarter.