Logitech, a COVID-19-Related Sales Beneficiary, Targets Esports With Herman Miller

Logitech, a COVID-19 pandemic related sales beneficiary, teamed with Herman Miller on “high-performance” gaming furniture and accessories line (see 2007210047). Typical esports athletes and streamers sit at desks nearly three times as long as a typical officer worker. The companies found players’ postures could have a negative impact on performance “and potentially damage their health over time,” said Herman Miller Chief Marketing Officer Tim Straker. Also last week, Wedbush Securities analyst Michael Pachter called gaming a Logitech “compelling growth" story, “as people continue to work from home to prolong safety, particularly in the U.S. where [coronavirus] cases have continued to rise and spike regionally."