US Cloud Gaming Could Touch $3B in Yearly Sub Revenue: Parks

The U.S. cloud gaming market could generate nearly $3 billion in annual subscription revenue, Parks Associates reported, with 30% of broadband households interested a service. Three-quarters of U.S. broadband households play videogames for at least one hour per week; gamers play for an average 22 hours. PC gaming has had the biggest gains during the pandemic. It and could generate more revenue, via service stacking and add-on sales, “if the offerings are designed and targeted correctly,” said analyst Kristen Hanich.