69% of US Consumers Think Telework Here for Good, GfK Analyst Tells NRF

Large blocs of consumers think many COVID-19 "behaviors" in shopping and lifestyle will stick long after the crisis passes, Joe Beier, GfK Consumer Insights executive vice president, told a National Retail Federation virtual event Tuesday. GfK canvassed 1,000 U.S. consumers last month, finding 69% “definitely” or “probably” agree that working from home is here to stay. Home delivery “spiked” during the crisis and is expected to have “pretty strong staying power,” said Beier. “Besides safety, convenience and ease are also kings" in shopping, the analyst said. "Consumers tell us they want to continue to have access to most of their shopping resources 24/7. We’re definitely in an always-on society.”