Samsung Sets Aug. 5 for 1st Live Galaxy Mobile Launch From South Korea

Samsung is gearing up for Galaxy Unpacked, its annual summer mobile launch event. The Aug. 5 reveal is the first to be broadcast live from South Korea. New York was Samsung's pre-COVID locale of choice for such events. Innovation, collaboration and mobile agility are Samsung's top priorities in the new era it's calling the “Next Normal,” blogged Mobile Communications Business President TM Roh Monday. He cited roles mobile tech has played during the pandemic in distance learning, at-home fitness and online concerts. Samsung plans to bow five new “power devices” next month, said the executive, referencing handsets, hearables and wrist-worn products. Next-generation mobile solutions will have features that improve video-chat technology and help frontline workers “stay safe on the job,” he said. Roh referenced more personal, intelligent, useful and secure technology and a next-generation of foldable phones. The “wide range” of Galaxy 5G devices, available in more markets, will enable experiences “we can’t even imagine yet.” Samsung is continuing to collaborate with partners Google, Microsoft, Netflix and Spotify, and expanded its relationship with Microsoft so Galaxy smartphones and Windows PCs can share messages, photos and calendar reminders in real time, Roh said. Samsung will expand the Microsoft relationship through a gaming partnership with Xbox, he said.